Packers shirts are moving as if Robert put up withs were wearing them so fast that retailers have seen nothing like it since Wisconsin won the Rose Bowl "We're going to ride the wave.

Packers shirts are moving as if Robert put up withs were wearing them so fast that retailers have seen nothing like it since Wisconsin won the Rose Bowl

"We're going to ride the wave," said Edward P Carroll Jr marketing chief for Carson Pirie Scott & Co the chain that operates the Boston Stores.

Carson had NFC championship shirts featuring the coming recent Bay-Dallas matchup in their state stores through noon Monday. To accomplish that, Carson had prepared sum of two units designs, depending on the issue of Sunday's Dallas/Philadelphia game. They also had sum of two units different advertisements ready to make progress in Monday's Journal Sentinel.

The shirts are selling equable better than expected, Carroll said. While not able to provide specific numbers, he said Carson had sold ten of thousands of Packers shirts since playoff mania hit.

"This is kind of like a Wisconsin Badgers phenomenon," Carroll said.



excepting that it's not limited to the state.

You'd have a hard time roping a Packers jersey in Dallas not because the stores refuse to stock the virid and gold, but because they've already sold out

"People have been coming in asking for it, beautiful much ever since Christmas," said Stacy Strawn, an assistant manager of Going to the Game, a store outside Dallas. "We're going to start calling around and getting the stuff"

Patty Barfield, who manages the Prime Sports Fan Fare in Dallas, also planned to hit the phone to line up more Packers jersey and other merchandise. Her store sold not at home as the Packers, and quarterback britzska Favre, started their roll to the NFC Championship game.

Demand for Packers merchandise has explod across the rural parts as the team has improved. Packers gear now ranks in the top five of 30 NFL teams in nationwide sales.

unruffled the hometowns of bitter rivals, the Minnesota Vikings and Chicago Bears, have fallen to the Packers mania.

"Yesterday we had 100 the bulk of mankind in this store with Packers raw material on," said Tony Oliver, assistant manager of Champs in the Mall of America, outside Minneapolis. "It was like a madhouse forward my Packers stuff."

Workers at stores in Minneapolis and the Chicago area said they would betray more Packers merchandise if they could procure it in stock. Shirts trumpeting the team's Central Division championship and britzska Favre's MVP award sold revealed in days, they said.

Favre items, in particular, are disappearing from stores in the Mississippi engulfing sea Coast region where he grew up

Robert Richard, shift manager for whirlpool Sports in Gulfport, Miss., said the store made $880 forward Favre jerseys and autographed footballs during the week the Saints played the Packers. Mike Woten general manager of The Pro Image in Edgewater Mall in Biloxi, said 75 jackets and 113 Packers jersey were sold in December alone.

Wisconsin retailers have been better prepared for the Packers phenomenon. to the end of time since the Packers made it to the playoffs, the couple local chains Kohl's Corp. and Carson have scurried to mark each victory with appropriate sweat shirt designs.

Don Oscarson, vice president of marketing for Kohl's, said sales at his stores were doing "extremely well."

Like Carson, Kohl has had luxuriance of experience making game plans for championship team apparel sales in Midwestern cities. the couple have capitalized on the Chicago Bulls' succes in their Illinois stores, and Kohl's was ready with extra Indians garb completely through Ohio when Cleveland went to the World Series.

JC Penney which is based in Plano a Dallas suburb for a like reason far has been offering barely standard Packers garb in its stores nationwide.

on the contrary that could change Sunday, said Penney spokeswoman Robbie Ellis.

"Depending forward who wins this weekend's games, we should have a shirt in the stores within a link of days for the Super Bowl" Ellis said in a telephone interview from the chain's Texas headquarters.

"Our suppliers are right now ready to begin printing at the close of the (Dallas/Green Bay) game," she added. "If it's a runaway, they'll be able to print earlier than that.

"But I don't think it will be."

While Ellis talked forward the phone with a reporter Monday, her husband was hustling to circular up a pair of tickets for Sunday's game.

They could have gone to the Philadelphia game, she said, unless turned tickets down because it was just too brumal in Dallas.

by what mode cold?

"Nineteen degrees"

Above cipher

Copyright 1996

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